Coupon Management
The Coupon Management module creates and manages various coupons, which is an important tool for promotional activities.
Overview
Coupon List
View and manage all coupons:
- Coupon Name: Display name
- Coupon Type: Spend threshold/Discount/Voucher
- Discount Amount: Reduction or discount percentage
- Usage Conditions: Minimum spend required
- Distribution: Total and remaining quantity
- Validity: Valid time range
- Applicable Scope: Applicable products or users
- Status: Active/Ended/Paused
Create Coupon
Create new coupon:
Basic Info
- Coupon Name: Identifiable name
- Description: Detailed discount description
- Coupon Code: Redemption code (auto-generate)
- Coupon Type: Select discount type
Discount Settings
Spend Threshold Coupon
- Spend X get Y off
- Multi-tier thresholds
Discount Coupon
- Discount percentage (e.g., 20% off)
- Maximum discount cap
Voucher
- Direct fixed amount deduction
- Or redeem specific product
Usage Conditions
- Minimum Spend: Order threshold
- Applicable Products: Specified products
- Applicable Users: New/Existing/All
- Usage Limit: Times per person
- Stacking Rules: Combine with other offers
Distribution Settings
Distribution Method:
- Public claim: Everyone can claim
- Targeted: Specific users
- Redemption code: Enter code to claim
- Auto-distribution: Auto-grant on conditions
Distribution Quantity: Total limit
Claim Limit: Per-person claim limit
Validity Settings
- Fixed Time: Specific start/end dates
- Days After Claim: Valid N days after claim
- Permanent: No expiration
Edit Coupon
Modify coupon config:
- Adjust discount amount and conditions
- Increase distribution quantity
- Extend validity period
- Modify applicable scope
Tip
Config changes don't affect coupons already claimed by users.
Delete Coupon
Delete coupon:
- Soft Delete: Deactivate but keep data
- Hard Delete: Permanently delete
- Used coupon records are retained
Coupon Types
Spend Threshold
Discount after meeting amount:
Use Cases:
- Promote large orders
- Increase AOV
- Clearance sales
Examples:
- $10 off $100
- $30 off $200
- $100 off $500
Discount
Percentage discount:
Use Cases:
- Holiday promotions
- Member exclusive
- New product launch
Examples:
- 10% off
- 20% off (max $50)
- 30% off (new users only)
Voucher
Direct amount deduction:
Use Cases:
- User compensation
- Promotion rewards
- Points redemption
Examples:
- $10 no-threshold voucher
- $50 trial voucher
- $100 cash voucher
Product Voucher
Redeem specific product:
Use Cases:
- Gift distribution
- Event rewards
- Points store
Examples:
- 1-month package voucher
- 100GB traffic voucher
Coupon Distribution
Batch Distribution
Distribute coupons to multiple users:
- Select coupon to distribute
- Select target user group
- Set distribution quantity
- Confirm distribution
Target Recipients:
- All users
- Specific user groups
- Newly registered
- High-value users
- At-risk churners
Redemption Code
Generate coupon codes:
- Batch Generate: Generate multiple codes
- Custom Prefix: Set code prefix
- Export Codes: Export Excel file
- Code Management: View usage status
Auto-Distribution
Configure auto-distribution rules:
Trigger Conditions:
- On user registration
- After first purchase
- Before subscription expiry
- On spending milestone
- On birthday
Distribution Content:
- Specific coupon
- Random coupon
- Tiered coupons
Coupon Usage
Usage Flow
User coupon usage process:
- Claim Coupon: User claims or receives coupon
- View Coupons: Check available coupons in account
- Order Usage: Select coupon when placing order
- System Validation: Verify usage conditions
- Calculate Discount: Auto-calculate discount
- Complete Payment: Pay discounted price
Usage Restrictions
Control coupon usage:
- Single Use: Limit coupons per order
- Time Restriction: Specific time periods
- Product Restriction: Specific products
- User Restriction: Specific user groups
- Device Restriction: Limit devices
Usage Rules
Coupon usage rule settings:
- Priority: Order of multiple coupons
- Stacking: Combine with other offers
- Partial Refund: Coupon handling on refund
- Expiry Reminder: Notify before expiration
Coupon Statistics
Distribution Stats
Track coupon distribution:
- Total Distributed: Distributed quantity
- Claim Rate: Claim rate and users
- Stock Remaining: Available quantity
- Distribution Trend: Daily distribution changes
Usage Stats
Analyze coupon usage:
- Usage Rate: Used/Distributed ratio
- Discount Amount: Total discount given
- Orders with Coupons: Order count
- Users with Coupons: User count
Effect Analysis
Evaluate coupon effectiveness:
- Conversion Rate: Purchase conversion after claim
- AOV: Average order value with coupons
- ROI Analysis: Return on investment
- User Distribution: User profile
Coupon Promotion
Promotion Channels
Promote coupons through channels:
- On-site: Homepage banner, popups
- Email: Send coupon emails
- SMS: SMS notifications
- Social Media: Share to social platforms
- Referral Links: Generate exclusive links
Promotion Activities
Plan coupon campaigns:
- Limited Flash: Limited-time coupon grab
- Share to Claim: Get coupons after sharing
- Check-in: Daily check-in rewards
- Referral Bonus: Refer friends get coupons
- Purchase Rebate: Get coupons after purchase
Coupon Templates
Common Templates
Preset common coupon templates:
- New user exclusive
- Member birthday coupon
- Holiday promotion
- Spend threshold coupon
- Repurchase coupon
Custom Templates
Create custom templates:
- Save common configs
- Quick create similar coupons
- Copy and edit templates
Risk Control
Anti-fraud
Prevent malicious coupon abuse:
- Claim Limits: IP, device restrictions
- Identity Verification: Require verification
- Usage Monitoring: Monitor abnormal usage
- Blacklist: Block fraudulent users
Risk Alerts
Coupon risk warnings:
- Abnormal claiming alerts
- Low stock reminders
- Budget overrun warnings
- Fraud behavior alerts
Best Practices
- Set reasonable thresholds to avoid losses
- Control total distribution and budget
- Regularly analyze coupon effectiveness
- Target different user groups
- Coordinate with marketing campaigns
- Clean up expired and invalid coupons
Troubleshooting
Cannot Use Coupon
Check:
- Are usage conditions met
- Is coupon expired
- Is product in applicable scope
- Is minimum spend reached
Incorrect Discount
Possible reasons:
- Coupon config error
- Multiple coupon stacking issues
- Threshold tier settings
Distribution Failed
Check:
- Is stock sufficient
- Does user meet claim conditions
- Is system configured correctly
Next Steps
- Marketing Management - Create campaigns
- Order Management - View coupon usage
- User Management - Distribute coupons