Product Management
The Product Management module creates and manages subscription packages, which is the core of business operations.
Overview
Product List
View and manage all product packages:
- Product Name: Package display name
- Product Type: Period/Traffic/Pay-as-you-go
- Price: Product price and discount price
- Traffic Quota: Total/Monthly traffic
- Validity: Package duration (month/quarter/year)
- Node Groups: Included node groups
- Status: Active/Inactive/Sold out
- Sales: Product sales quantity
Create Product
Create new subscription package:
Basic Info
- Product Name: Package name users see
- Description: Detailed product description
- Category: Basic/Advanced/Premium
- Sort Order: Product display order
Pricing
- Original Price: Product original price
- Sale Price: Actual selling price
- Discount: Discount percentage
- Currency: CNY/USD, etc.
- Billing Cycle: Monthly/Quarterly/Yearly
Traffic Config
- Total Traffic: Package total traffic quota
- Traffic Cycle: One-time/Monthly reset
- Traffic Rate: Traffic billing multiplier
- Overage: Handling for traffic overage
Duration
- Validity: Package usage period
- Billing Cycle: Monthly/Quarterly/Yearly
- Auto-renewal: Support auto-renewal
- Renewal Discount: Discount on renewal
Node Config
- Included Groups: Select node groups in package
- Device Limit: Simultaneous device connection limit
- Speed Limit: Per-user speed cap
- Available Regions: Geographic restrictions
Advanced Options
- Inventory: Set product stock quantity
- Purchase Limit: Per-person purchase limit
- New User Only: Only new users can buy
- Trial Settings: Provide free trial
Edit Product
Modify existing product configuration:
- Adjust price and discount
- Update traffic quota
- Modify node range
- Change product status
Note
Product config changes don't affect existing users, only new orders.
Delete Product
Confirm before deleting:
- Are users currently using it
- Are there pending orders
- Should historical data be kept
Recommend deactivating first, then delete after confirmation.
Product Categories
By Period
Monthly
- High flexibility for short-term users
- Relatively higher price
- Easy for users to try service
Quarterly
- Moderate price and duration
- Balance flexibility and discount
- Suitable for most users
Yearly
- Large discount
- For long-term users
- Reduce user churn
Lifetime
- One-time payment for permanent use
- High price but good value
- For loyal users
By Traffic
Traffic Package
- Fixed traffic quota
- Stop when used up
- For users with clear needs
Unlimited
- No traffic limit
- May limit speed
- For heavy users
Pay-as-you-go
- Pay for what you use
- Flexible but potentially costly
- For occasional users
By Tier
Basic
- Affordable price
- Basic node groups
- For light usage
Advanced
- Good value
- More node options
- For daily use
Premium
- Full node access
- Highest speed and stability
- For professional users
Pricing Strategy
Pricing Principles
- Cost-based: Cover server and bandwidth costs
- Competition-based: Reference industry pricing
- Value-based: Price by value provided
- Psychological: Use pricing psychology
Promotion Strategy
Limited Time
- Holiday promotions
- Anniversary sales
- New product launch discounts
Coupons
- Spend threshold coupons
- Discount coupons
- New user coupons
Member Discounts
- VIP user exclusive discounts
- Cumulative purchase rebates
- Referral rewards
Bundle Packages
- Multi-product combo discounts
- Package upgrade discounts
- Renewal discounts
Product Display
Product Page
Optimize display to improve conversion:
- Clear Title: Highlight features
- Detailed Description: Explain advantages
- Price Comparison: Show discount magnitude
- User Reviews: Show real feedback
- Purchase Guide: Clear buy button
Product Comparison
Help users choose suitable package:
- Comparison Table: Side-by-side comparison
- Recommendation Badge: Mark popular/recommended
- Differentiation: Highlight differences
- Use Cases: Explain suitable scenarios
Product Analysis
Sales Data
Analyze product sales:
- Sales Stats: Product sales quantity
- Revenue Stats: Revenue per product
- Conversion Rate: Visit to purchase
- User Profile: Buyer characteristics
Optimization
Optimize products based on data:
- Price Adjustment: Optimize pricing
- Config Optimization: Adjust traffic and nodes
- Promotion Optimization: Improve promotions
- Experience Optimization: Enhance purchase flow
Inventory Management
Inventory Settings
- Stock Quantity: Set product inventory
- Stock Alert: Low stock reminder
- Restocking: Auto-restock rules
Inventory Monitoring
- Real-time Stock: View current inventory
- Stock Flow: Inventory change records
- Sales Forecast: Predict inventory needs
Best Practices
- Offer multiple price tiers for different needs
- Set clear product features and advantages
- Regularly analyze sales data to optimize
- Keep product info updated
- Use promotions reasonably to boost sales
- Collect user feedback for improvement
Next Steps
- Order Management - Process product orders
- Coupon Management - Create promotions
- Marketing Management - Promote products